What fantastic talent we have here! We were very proud handing out the yellow pencil to such great talents. Congratulations to Adam, Rich & Matthew for their ingenious toaster idea.
And also Congratulations to the runner up's! Second prize for Sivaprakash Shanmugam, Maximo Riadigos, Katrin Baumgarten and Ting-Chung Cheng.
The brief we set was:
Design a product that empowers consumers who enjoy access to the luxury market to live more sustainably.
Creative Challenge:
You must design a product that by its very existence helps the consumer to live more sustainably, whether by directly affecting the consumer’s behaviour or by indirectly influencing the way they live.
To do this you will need to either identify a new need in the luxury consumer market which can be filled sustainably or take an existing paradigm of a product or service and re-design it to be more sustainable in it’s material use or impact on people’s lives.
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